3 Things I Learned from Walking 200k Steps Every Day

2 minute read

For the entire month of January, Red Ventures employees around the globe have been locked in a competition of epic proportions: to walk the highest number of steps – both as individuals and for their larger teams. (Shout-out to Apple Watches everywhere, we couldn’t have done it without you.)

Turns out Red Ventures is full of boot-scootin’, foot-movin’, quick-steppin’ steppers – and CEO Ric Elias is no exception. In fact, he’s held his place at the top of the pack for the entire competition.

Could there be trickery afoot?!

At our latest All-Employee Meeting, Ric shared some of the lessons he’s learned over the course of the challenge… and managed to get some extra steps in, to boot.

3 Things I learned from Walking 200k Steps Every Day:

1) Measurement matters

If we didn’t have an app to measure our steps, how would this challenge have impacted us? Why would it matter? In true RV fashion, the step challenge showed us the value of measuring our success. While competition rankings were determined by step count, our time allocation was the measurement that truly mattered. Those who dedicated more time to the competition would ultimately see the better outcomes – the same goes for any goal we put our minds to.

2) We’re capable of so much more than we think

Your brain might tell you that your goals look too lofty, or that there’s no way you can achieve more than you already have. Fight those thoughts! Push through false limitations and dedicate yourself to achieving all that you can.

3) Don’t complicate competition

There’s always going to be someone who’s better than you at something, but if you set yourself up to be better than others, you’re setting yourself up for failure. Make a commitment to beat your best, and discover how far you can push your own boundaries. The ultimate competition is the one you have with yourself.


The 2020 Step Challenge officially wraps up tomorrow – stay tuned for a recap of just how far we’ve come.

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About the Author:

Ric Elias | Co-Founder & CEO

Ric Elias is CEO and co-founder of Red Ventures. In 2009, he survived the "Miracle on the Hudson,” which led to his viral TED Talk, "3 Things I Learned While My Plane Crashed." In 2011, Ric was named Ernst & Young National Entrepreneur of the Year, and in 2016 he was inducted into the Carolinas Entrepreneur Hall of Fame. Ric has founded several social impact initiatives including RoadtoHire, Golden Door Scholars, LifeSports, and Forward787. A native of Puerto Rico, Ric attended Boston College and Harvard Business School.

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